Audit
Review account health, sales, listings, PPC, search terms, ranking, inventory, and profitability.
Step 1: Audit - Understanding Where You Are
Before any optimization begins, I conduct a comprehensive audit of your entire Amazon account. This includes reviewing PPC campaign structure and spend allocation, analyzing search term reports for wasted spend, evaluating listing quality across titles, bullets, images, and A+ Content, checking account health metrics and compliance status, reviewing inventory levels and forecasting accuracy, and examining profitability at the SKU level.
The audit gives us a clear baseline. Without it, every decision is a guess.
Step 2: Diagnose - Finding the Real Problems
Most Amazon accounts have symptoms that look like one problem but are actually caused by another. High ACOS might be a bidding issue - or it might be a listing conversion problem showing up in the ad data. The diagnosis phase connects the dots between PPC, SEO, conversion, inventory, catalog health, and profitability to find the real root causes holding growth back.
This is where the MSc Finance background makes a difference. I look at every metric through a profitability lens, not just a performance lens.
Step 3: Strategy - Building the Growth Plan
With the audit data and diagnosis complete, I build a practical growth plan. This is not a generic strategy document - it is a specific, prioritized action plan covering which campaigns to restructure first, which listings need immediate attention, what inventory risks need mitigation, which keywords to target for organic ranking, and what reporting cadence will keep you informed.
Every recommendation is tied to a measurable outcome and filtered through profitability impact.
Step 4: Execute - Hands-On Implementation
Strategy without execution is just a document. I implement the plan hands-on: restructuring campaigns, optimizing bids, improving listings, handling cases, setting up reporting dashboards, and managing day-to-day account operations. Weekly reporting ensures you always know what changed, why, and what comes next.
Step 5: Scale - Compounding Profitable Growth
Once the foundation is solid - PPC is efficient, listings convert, inventory is stable, and profitability is protected - we move into scaling mode. This means increasing spend on proven winners, expanding to new keywords and markets, launching new products with the framework already in place, and continuously optimizing the system for higher margins.
Scaling is not about spending more. It is about spending smarter on what already works and expanding from a position of strength.