PPC spend increasing but profit not improving
Campaigns need search-term clarity and profitability context before scaling.
Why a Connected Approach Matters
Most Amazon service providers specialize in one area - PPC, or listings, or account health. The problem is that Amazon growth does not happen in one area. A campaign performing poorly might not be a PPC problem at all - it might be a listing problem, a pricing problem, or an inventory problem that shows up as wasted ad spend.
My approach starts with understanding the full picture. Before optimizing any single area, I look at how PPC, SEO, listings, inventory, catalog health, compliance, and profitability interact with each other. This system-level view is what allows me to find the real root causes - not just the symptoms - and build growth plans that actually work.
The Financial Lens
With an MSc in Finance, I bring a perspective that most Amazon service providers do not have. Every recommendation I make is evaluated against its impact on real profitability - not just revenue, not just ACOS, but actual margin after advertising costs, FBA fees, cost of goods, returns, and overhead.
This means I will sometimes recommend reducing spend on a campaign that looks profitable on the surface but is actually destroying margin when all costs are factored in. It also means I will advocate for investments in listing quality, inventory planning, or compliance preparation that might not show immediate ACOS improvement but protect long-term profitability.
Execution, Not Just Advice
I do not hand over a strategy document and walk away. I execute the work, track the results, and adjust the approach based on what the data shows. Weekly reporting keeps you informed with clear explanations of what changed, why it changed, and what we are doing next. You always know exactly where your account stands and what is being done about it.