Upload a bulk file, get an answer. Every tool here runs entirely inside your browser — your advertising data is never uploaded, stored or seen by anyone, including me.
Rather than one long list, the tools are organized by the stage of work they belong to — diagnose first, cut waste second, then optimize and build.
Find out what's actually wrong before you change anything.
Scores your account out of 100 across eight categories — structure, targeting, bidding, wasted spend, coverage, negatives, budget and match type — then ranks the fixes by impact.
Open Tool →Finds keywords running in more than one campaign or ad group, where you're bidding against yourself. Identifies which copy to keep, flags the ones with too little data to judge, and exports a pause file for the rest.
Open Tool →Opens with a ranked action plan — what to change, what each move is worth per month, and the arithmetic behind it — judged against your target ACOS rather than your own average. If the gap is spread evenly across the clock, it tells you the problem isn't dayparting at all.
Open Tool →Sets your placement modifiers from conversion rate rather than ACOS — the calculation that actually works — and gives you the base bid that has to move with them. Ends with a bulk file you can upload straight back.
Open Tool →Stop the bleeding. Usually the fastest money you'll ever save.
Surfaces every search term burning budget without converting, sorted by spend, and hands you a paste-ready negative list rather than a report you still have to process.
In developmentBreaks your search terms into words, word pairs and triplets, then aggregates spend across every appearance — so you negate one bad word instead of two hundred bad search terms. Crucially, it checks each candidate against the terms that do convert before recommending anything.
Open Tool →Once waste is under control, push the winners harder.
Calculates the exact bid from Target CPC = RPC × Target ACOS instead of nudging by an arbitrary ten percent — four categories, four formulas. It also tells you which of them are safe to run twice in a week and which compound.
Open Tool →Puts every converting search term through six criteria before recommending it, and shows the funnel so you can see what each one removed. Checks which candidates you already run, routes ASINs to product targeting, and negates the source campaign too.
Open Tool →Sorts every campaign into the four-way decision matrix — profitable or not, capped or not — and moves budget only where budget is genuinely the answer. Audits Amazon's own Recommended Budget against your ACOS and tells you which ones to ignore.
Open Tool →Edit at scale, and start new products on a structure that won't need unpicking later.
A spreadsheet-style editor for your whole bulk file that scores every row for statistical confidence, shows bid headroom and true effective bid, then exports only what you changed — validated against Amazon's own upload rules first.
Open Tool →Add each campaign as a card — SKUs, keywords, budget, bid, match type — click Add Another Campaign as many times as you need, then generate one bulk file for all of them. No file upload needed; every field is checked against Amazon's own upload rules before you export.
Open Tool →Free tools usually cost you something else — your email, your data, or your patience with an upsell. These don't, and here's why.
These are the same checks I run in the first week of any client engagement. Building them as web tools cost me a weekend each. Publishing them is more useful than writing another article describing what I'd find.
Because everything runs in your browser, I couldn't collect your advertising data even if I wanted to. There's no server, no database and no analytics on your file. That's a deliberate design choice, not an oversight.
If a tool tells you something genuinely useful about your account, you have a reasonable basis for deciding whether I'd be useful too. If it doesn't, you've lost nothing and you keep the tool anyway.
Most tools here need the same thing: a Sponsored Products bulk file from Amazon Ads. Pull it once and you can run every tool on it.
If a tool surfaced something you'd rather not untangle yourself, that's the work I do — PPC, listings, catalog and profit strategy for Amazon brands.