£17.3K in Sales and 489 Units Sold in 35 Days
From product research to 489 units sold in 35 days on Amazon UK — a baby safety product launch that generated a 3.73x ROAS and triggered a 1,500-unit reorder.
The Brief
A client approached our team wanting to launch their debut product on Amazon UK. After a month of product research, we identified a high-demand product in the baby and child safety category and managed the entire process — from sourcing in China to going live on Amazon UK.
What We Did
Product Research
One month of market analysis to identify a high-demand, well-margined product in the baby safety niche.
Sourcing & Logistics
Managed full sourcing from China — packaging selection, quality checks, and shipment coordination to Amazon FBA.
Listing & Pre-Launch
Built an optimised listing with keyword-rich copy, and ran pre-launch prep before going live on August 1, 2024.
PPC Launch & Scale
Launched PPC campaigns from day one. Achieved top search ranking within 7 days, then scaled spend while maintaining profitability.
Growth Trajectory
From 166 units in the first 15 days to 489 total units by day 35 — revenue nearly tripled while ad efficiency held steady.
Performance Evidence
Direct exports from Amazon Seller Central and Advertising Console — unedited screenshots from the actual account.
First 15 Days
1 Aug – 15 Aug 2024
Days 16–35
16 Aug – 5 Sep 2024
Full 35 Days — 489 Units Sold
1 Aug – 5 Sep 2024
Peak Sales Velocity
units per day at peak
Reached top keyword ranking within the first week, driving sustained organic and paid velocity through the full 35-day launch window.
Why It Worked
The baby and child safety category requires trust signals and fast-ranking listings — buyers convert quickly once they find a well-reviewed option.
Day-One PPC Coverage
Keyword coverage from launch captured high-intent buyers immediately, pushing the listing to top rankings within one week.
Disciplined Scaling
Ad spend was increased steadily through the mid-launch phase — never recklessly — maintaining ROAS above 3.5x throughout.
Strong Unit Economics
£17.3K in revenue against just £2,215 in ad spend. The margin structure gave the client confidence to commit to a 1,500-unit reorder.
End-to-End Execution
Research, sourcing, listing, PPC — managed as one integrated workflow, not disconnected handoffs between teams.
Services Covered
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