$14K in Sales and 233 Units Sold in 20 Days
A returning client’s second product launch — an outdoor trail camera on Amazon US that hit 233 units and $14.2K in revenue within 20 days, triggering a 1,000-unit reorder.
The Brief
After the first product proved the model, the client wanted to repeat the playbook in a new niche — outdoor and security cameras on Amazon US.
What We Did
Product Research
Identified a high-demand 4K trail camera in the outdoor and wildlife niche with strong margins and manageable competition.
Sourcing & Logistics
Full sourcing from China — packaging, quality checks, and FBA shipment coordination on a 2-month timeline.
Listing & Launch
Built an optimised listing and went live September 6, 2024, with PPC campaigns running from hour one.
Keyword Strategy
Targeted high-intent keywords across outdoor, wildlife, and security niches to maximise relevance coverage.
Bid Discipline
Achieved top search ranking within 7 days. Scaled daily spend progressively while monitoring ROAS and ACoS.
Peak Velocity
Reached 25 units/day at top keyword ranking, sustaining momentum through the full 20-day window.
Growth Trajectory
55 units in the first week. 233 by day 20 — revenue climbed from $3.5K to $14.2K as the listing locked in top placements.
Conversion Highlights
Business Reports data shows strong session-to-sale conversion throughout, with nearly 13% unit session percentage by launch end.
Performance Evidence
Direct exports from Amazon Seller Central (Business Reports) and Advertising Console — unedited screenshots from the actual account.
Client Response
units reordered — target: double revenue within two months
The client saw enough velocity to commit to a major reorder, planning to scale the same playbook into the next quarter.
Why It Worked
A second launch for a returning client meant the team could move faster with established trust and proven process.
Repeat Client Advantage
Trust was already established from the first launch. No onboarding friction — the team moved straight into research and execution with a proven playbook.
Strong Product Selection
The outdoor/wildlife camera niche had high demand and manageable competition. Product research identified a listing angle that competitors weren't covering well.
Aggressive Day-One PPC
Campaigns launched immediately at go-live, pushing the listing to top rankings within the first week. Early visibility created a compounding organic flywheel.
Controlled Scale
Ad spend grew from $577 in week one to $3,074 total — but each increase was backed by ranking data showing the listing could absorb the higher traffic profitably.
Services Covered
Ready for Your Second (or First) Launch?
From product research to $14K in 20 days — and this was a repeat client who knew what to expect. Let’s talk about yours.
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