Upload your Sponsored Products bulk file and get a detailed health score across 8 critical PPC categories — with actionable recommendations to improve profitability.
Upload your Amazon Sponsored Products bulk file and get a weighted health score across 8 critical PPC categories — with specific fixes for each one.
Get your results in under 60 seconds — no signup, no email gate.
Upload the .xlsx bulk file downloaded from Amazon Ads → Sponsored Products
Upload a file to see your score.
When an account underperforms, sellers usually go looking for one big broken thing. That's rarely what's happening. What's actually happening is six or seven small inefficiencies running at the same time, each one too minor to notice on its own.
A handful of keywords spending with no orders. Bids that drifted away from your target ACOS months ago. Broad match carrying more budget than it earns. The same keyword competing against itself in three campaigns. Ad groups so large that no single bid fits the keywords inside them.
Individually, none of these will show up in your weekly numbers. Together, they routinely add 10–15 points to TACoS — which is the difference between a brand that scales and one that stalls.
This tool measures all eight dimensions at once, so you see the compound picture rather than chasing one symptom at a time.
Four steps, about sixty seconds, and nothing ever leaves your computer.
Pull a Sponsored Products bulk file from Amazon covering 30–60 days. Shorter ranges give you thin data; longer ranges bury recent changes.
The file is parsed by JavaScript running inside your own browser. Nothing is transmitted, stored, or logged — there is no server to send it to.
A weighted score out of 100, broken into eight categories, each with the underlying numbers shown so you can verify how the grade was reached.
Recommendations ranked by priority, with dollar figures where we can calculate them, plus links to the guide that walks through each fix.
No black box. Here is the weight every category carries in the final number, and why it carries it.
Your score is relative to these targets. They're general Sponsored Products ranges — your category, margin and stage will shift them, so read them as direction, not gospel.
Five moments where an objective read on the account is worth more than another dashboard.
Get an honest baseline first. Without one you can't tell whether the changes you make over the next quarter actually worked, or whether seasonality did the work for you.
The fastest explanation is usually a set of search terms and match types quietly absorbing budget without converting. This surfaces them in one pass instead of ten filtered reports.
Taking over someone else's build is the hardest audit there is. Structural problems — bloated ad groups, missing auto campaigns, no negatives — show up immediately here.
Everything is ranked by impact, not by how easy it is to do. If you only have an hour this week, the top recommendation is where that hour belongs.
Scaling spend on a leaky structure multiplies the leak. Fixing waste and negatives before you increase budgets is far cheaper than fixing it at peak volume.
Accounts drift. Bids move, terms change, new products enter. Running this monthly and watching the score trend tells you whether the account is improving or slowly degrading.
Your score tells you what's wrong. These explain how to fix each one properly.
How to organize campaigns and ad groups so bids actually make sense, and where negatives belong.
Read the guide → BiddingSetting, adjusting and differentiating bids against a target ACOS instead of guessing.
Read the guide → ReportingReading search term reports properly and turning them into negatives and new keywords.
Read the guide → RankingWhy conversion rate drives ACOS more than bids do, and how to improve it.
Read the guide → LaunchStructuring campaigns for a new ASIN and harvesting keywords from auto campaigns.
Read the guide → BudgetConcentrating budget into the hours that convert instead of spreading it evenly.
Read the guide →This tool shows what needs fixing. I can implement the fixes and drive profitable growth for your Amazon brand.