Edit bids, states, budgets and placements across your whole Amazon bulk file, then export only what you changed — validated against Amazon's own upload rules before you ever leave the page.
A fast spreadsheet-style editor for your bulk file — but one that tells you which rows are actually worth touching, and refuses to let you export a file Amazon will reject.
Under a minute from export to upload-ready file.
Sponsored Products, Sponsored Brands or Sponsored Display — .xlsx, .xlsm or .csv
Parsing sheets…
Two failures cost sellers money here. The first is the file getting rejected. The second is worse: it imports cleanly, and the changes were wrong.
Amazon requires a specific set of columns for every operation. To change one campaign's budget you must also supply its name, start date, bidding strategy and state. Miss one and the row fails.
Open a bulk file in Excel and a 15-digit campaign ID becomes 4.14046E+14. Every row carrying it is now pointing at nothing.
A keyword with four clicks and no orders looks dead. At a 9% conversion rate there is a 69% chance of that happening to a perfectly healthy keyword.
Lowering a $1.80 bid to $1.50 when you are only paying $1.20 a click changes nothing at all. The bid was never the constraint.
All three are computed from the file you already have. None of them require another export.
Every row is scored against how much data sits behind it. Four clicks and no orders is labelled Too early, with the actual probability shown. Eighty clicks and no orders is labelled Proven. The filters and recipes respect this, so a bulk action never pauses a keyword that was merely unlucky.
The gap between your bid and what you actually pay per click. Plenty of headroom means lowering the bid will not change your costs. Capped means you are paying your maximum and raising the bid is what buys more impressions. It tells you where an edit will actually land.
Placement adjustments live on a different tab in every other tool, so nobody connects them. A $1.51 bid in a campaign with a +7% top-of-search modifier is really $1.62 — which is exactly why that keyword's CPC came back at $1.64. We join the sheets and show the real number.
The usual formula is revenue-per-click times target ACOS. On a row with two clicks and one order that produces nonsense and can multiply a bid several times over. Ours blends each row's own history toward its ad group's average, weighted by click volume, then caps how far any single bid may move.
Four steps, entirely on your own machine.
Campaign Manager → Bulk Operations → Download. A 30 to 60 day window gives the analysis enough to work with.
Every entity becomes a sortable, filterable grid with confidence, headroom and effective bid alongside the usual metrics.
Adjust rows by hand, bulk-edit a selection, or let a confidence-gated recipe find and change the rows for you.
See the spend at stake, clear any blocking problems, then export only edited rows with Operation set to Update.
4.14046E+14. Before export, every edited row is checked against Amazon's required-column rules for its entity type, and anything that would be rejected blocks the export rather than surfacing as an error hours later.Budget rather than Daily Budget, Bid Optimization rather than Bidding Strategy — and the tool reads whichever your file actually contains rather than assuming.The tool changes the numbers. These explain which numbers to change.
Setting and adjusting bids against a target ACOS rather than guessing.
Read the guide → StructureOrganising campaigns and ad groups so a single bid actually makes sense.
Read the guide → BudgetAllocating budget across campaigns and spotting where it is stranded.
Read the guide → ReportingReading the numbers behind these decisions without fooling yourself.
Read the guide → AuditA full account review, of which bulk editing is only the last step.
Read the guide → ToolScore the account across eight categories before you start editing.
Open the tool →The tool makes the edits safe. Deciding which edits are worth making, month after month, is the actual job — and that is what I do.